This spot is unique in many ways. First off, it is extremely long. Long spots are a rarity, and I’m just talking about a 2-minute spot. A 13-minute spot is just absurd, but not too absurd for Jaguar. Which brings me to my next point: it’s expensive. But who cares for Jaguar. They have a crap-load of money.
The spot is simply just well made. It is like a mini episode of a hit TV drama. And best of all, they bring in hit character of a hit drama: Damian Lewis from Homeland.
What I find incredible about this short film, is that they still manage to endlessly show the car, and list off all the features without making it corny. It’s simple, Damian just has to prove who he is by listing the features at gun point.
In 13 minutes, a full story takes place with Jaguar as the protagonist. Brooklyn Brother’s and Ridley Scott’s Production company have done a brilliant job.