For those extremely curious, (and I know you are out there), about where the magic takes place, this is a tour of my writing Lair.

The Desk:

There is none. I can’t work at a desk, and I refuse to work at a desk. Instead, I have my couch and my coffee table. It’s perfect, because I can sit up with I am on a roll, or I can lie down when I have a block.

The inspiration:


Ah, my creative application. Third time’s a charm. When I’m lying down on my couch, I look up at you to keep in mind the challenges of getting to where I am.

The Distraction:

Darts. I’m getting pretty good. There’s also a TV and a guitar.

The Reminder:

My past work: a constant reminder that I can do this, and I have done this. I’m proud of my work and I want to keep making more.

The Fuel:

Enough said.

“It’s not complicated” to understand why BBDO’s recent AT&T campaign is brilliant. In fact, the explanation can even be made into another commercial in their campaign:

Man: “Which is better? Big ideas or small ideas?”

Kids: “Big ones!!” [insert random child’s rambling]

BBDO’s AT&T campaign, where they ask random children to answer simple questions relating to phones, is real, hilarious, and spectacular. Best of all, the campaign is unscripted. Scripts tend to ruin TV spots and create that cheesiness factor. There is nothing cheesy about these commercials. They are entertaining every time.

What’s amazing about it is that the idea is endless. They must have an incredible amount of footage that can be edited into new commercials in the campaign. All it takes is a few simple, cleverly designed questions, and the kids will make the rest of the commercial. Kids love to talk, and kids are most creative people out there. Just let them do their thing, and you’ll have a wonderful advertising campaign. BBDO has done just that.

McGarrah Jessee has the key to my heart: Shiner Beer and Whataburger, arguably the two greatest Texas accomplishments. McGarrah is the lucky agency that gets to advertise for both, and they do a pretty damn good job.

When it comes to Whataburger, the agency continuously makes sure that they stay at the top of their game. The brand is increasingly recognizable thanks to McGarrah, and of course the fact that Whataburger makes a pretty good burger. Their campaigns for Whataburger covers many different mediums, all with that Whataburger flavor. They make Whataburger THE fast food restaurant of Texas.  

But the real reason I love McGarrah’s work, is Shiner. I want to be on that account. One day, I will be on that account. My favorite campaign that they’ve done for Shiner is their urinal print ads. I believe the idea of advertising for beer at a urinal is great, “because you are making room for another.” Personally, I just feel like Shiner’s voice would be a fun one to write for.

Whataburger and Shiner are just my two favorite accounts at McGarrah Jessee, but they still have other great clients that would be blast to write for. In summary, I’ll be keeping my eye out for openings at McGarrah Jessee.