Man: “Which is better? Big ideas or small ideas?”
Kids: “Big ones!!” [insert random child’s rambling]
BBDO’s AT&T campaign, where they ask random children to answer simple questions relating to phones, is real, hilarious, and spectacular. Best of all, the campaign is unscripted. Scripts tend to ruin TV spots and create that cheesiness factor. There is nothing cheesy about these commercials. They are entertaining every time.
What’s amazing about it is that the idea is endless. They must have an incredible amount of footage that can be edited into new commercials in the campaign. All it takes is a few simple, cleverly designed questions, and the kids will make the rest of the commercial. Kids love to talk, and kids are most creative people out there. Just let them do their thing, and you’ll have a wonderful advertising campaign. BBDO has done just that.