Ogilvy’s most recent contribution to this campaign is the “Real Beauty Sketches” viral videos. These videos show women who are brought in to meet with a sketch artist. They describe the way they see themselves to this sketch artist. Later, a stranger who has met this same woman will come in and describe that woman.
What the participants in this study find, is that they are more beautiful then they perceive themselves to be. It is such a simple message, but delivered in such a powerful way. Ogilvy & Mather really has made great spots for Dove, but I believe this one has taken it to a whole new level. It is real, and it is hard-hitting.
The best part of these videos is seeing the raw emotion of these women when they see their sketch and the stranger’s sketch side by self. The difference is immense. Features on the woman’s face are way over exaggerated in her own description of herself.
Much praise must be given to Ogilvy and Mather for helping women see their true beauty.