Last night, the most brilliant, funny, and simply perfect idea for my campaign came to me in my sleep, and I wrote it down in my sleep, meaning I didn’t write it down. It was there, I’m sure of it, yet I opened my eyes to realize that that satisfying, wonderful feeling of getting your idea down on paper didn’t actually happen. I had no clue what my idea was, or which of my three clients that idea was for. I was left with a hint of what that idea might have been and spent the next hour in bed, working up a headache trying to figure out what it was. I finally got out of bed, with nothing.
I feel like the best ideas are born when you are least prepared for them. Like when you are lying in your bed half asleep, taking a shower where paper is useless and technology is dangerous, or sitting on a toilet where the only scratch paper you have is single ply. They come when you aren’t ready for them and because of that, they leave before you get the chance to introduce yourself.
It is because of this that I propose the following: find your personal solution to avoid these catastrophes. If money is tight, your solution could be taping pieces of paper and pens attached to strings, everywhere. I cannot stress this enough. They need to be everywhere. On your nightstand, just outside the shower, above the toilet roll, attached to the remote control, in the fridge, on your dog, in the microwave, everywhere. Now if you are fortunate enough to have some money to your name, your solution is simpler: hire an idea recorder to follow you around wherever you go and write down every word and thought that comes out of your mouth. However, if you do go this route, you must make sure of two things: 1) Your recorder shows respect by shutting his or her eyes when you are in the bathroom, and 2) Your recorder has short term memory loss, so that any good idea you come up with, cannot be stolen.
You are now prepared for your unexpected ideas. You’re welcome.
I feel like the best ideas are born when you are least prepared for them. Like when you are lying in your bed half asleep, taking a shower where paper is useless and technology is dangerous, or sitting on a toilet where the only scratch paper you have is single ply. They come when you aren’t ready for them and because of that, they leave before you get the chance to introduce yourself.
It is because of this that I propose the following: find your personal solution to avoid these catastrophes. If money is tight, your solution could be taping pieces of paper and pens attached to strings, everywhere. I cannot stress this enough. They need to be everywhere. On your nightstand, just outside the shower, above the toilet roll, attached to the remote control, in the fridge, on your dog, in the microwave, everywhere. Now if you are fortunate enough to have some money to your name, your solution is simpler: hire an idea recorder to follow you around wherever you go and write down every word and thought that comes out of your mouth. However, if you do go this route, you must make sure of two things: 1) Your recorder shows respect by shutting his or her eyes when you are in the bathroom, and 2) Your recorder has short term memory loss, so that any good idea you come up with, cannot be stolen.
You are now prepared for your unexpected ideas. You’re welcome.
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