I think from now on, when I’m forced to explain to someone exactly what it is that I do, I’m going to say I’m like the homeless. I have to convince random people on the street (the consumer), that I am worth their time and money. I am the product, and I have to make my pitch in roughly five words or less. Say what’s been said before, “homeless, please help”, and they’ll move on. But say something bent, unusual, or surprising, and I just might get a nickel.
Here are some great examples, of some homeless copywriters: http://www.smosh.com/smosh-pit/photos/best-funny-homeless-signs
Thirty yards ahead, you spot a homeless man. Shades come on, music gets turned up, hat brim gets pulled over the eyes. “If I can’t hear you homeless guy, I can’t give you money.” I’m not mocking these cheap assholes, I am one of these cheap assholes. But here is my advice to my fellow misers: at least read their signs. Eventually you’ll find some true creativity in their writing. Some will make you smile, some will make you laugh. Those are the ones that you should give your loose change to. You’ll find that having no money, and no food, somehow makes you a surprisingly good writer. You have to, to get noticed.
If any agency is in need of some new talent, they need to look to the streets. The homeless are copywriters. And vice versa, but that’s beside the point. They need to collect their cardboard signs, and start building their portfolio.
Here are some great examples, of some homeless copywriters: http://www.smosh.com/smosh-pit/photos/best-funny-homeless-signs
Thirty yards ahead, you spot a homeless man. Shades come on, music gets turned up, hat brim gets pulled over the eyes. “If I can’t hear you homeless guy, I can’t give you money.” I’m not mocking these cheap assholes, I am one of these cheap assholes. But here is my advice to my fellow misers: at least read their signs. Eventually you’ll find some true creativity in their writing. Some will make you smile, some will make you laugh. Those are the ones that you should give your loose change to. You’ll find that having no money, and no food, somehow makes you a surprisingly good writer. You have to, to get noticed.
If any agency is in need of some new talent, they need to look to the streets. The homeless are copywriters. And vice versa, but that’s beside the point. They need to collect their cardboard signs, and start building their portfolio.