What people are not realizing is that there are extremely well made commercials that come out during the year. These are the ones that are raising a storm in the advertising world, and they were created for at least half at the price. I find it sad that these commercials don’t get the same recognition from the nation. Instead, the people put too much faith in these Super Bowl ads, which tend to be a let down each year. They just get way too much hype.
The problem with Super Bowl commercials is that they lack creative thought. Because of the level of exposure, the go-to-ad of choice is a celebrity endorsement. A great majority of Super Bowl ads have some celebrity in it. This is the agency’s brilliant way of creating a “great” ad. But then if you look at the ads that come out during the year, there are very few celebrities. It’s just simply not in the budget. Instead, these agencies must think of CREATIVE ways to attract in audience. Who would of thought creatives would need to come up with something creative? But the one’s who have that strong creative team, are the ones that create REAL advertising gold. And those are the ones that you will find at the top of the advertising food chain.