So far in my short copywriting career, I’ve only pitched to two clients: Buddha’s Brew Kombucha, and the Kelly Davidson Pediatric Cancer Foundation. These two very different clients provided two very different experiences.
The Buddha’s Brew owner was the sweetest lady every. Everything we showed her, she was blown away by. She would say “wow” or “I love it” all the time. You would think we just presented her with the best campaign ever with all the praise she gave us. That was clearly not the case, since we didn’t even win the business. Instead we just got a t-shirt and a good amount of free Kombucha. Whatever, I grew to like Kombucha enough to make our waste of time worth it.
Writing for a non profit like the Kelly Davidson Foundation was a bitch, and the pitch was no easier. First of all, we planned our entire presentation to be pitched to 2 people. Two was who we originally met with, and who we assumed would be in the room that day. Instead, 7 people bombarded us. We stumbled frequently over the boring material and were just thrilled when we finished. However, it wasn’t over at this point. It was time for the grilling questions. KDF shot down a great majority of what we presented, telling us why it wouldn’t work. Luckily the members of my team who answered the questions were prepared with some good returning comments. Either way, we couldn’t wait to get the hell out of there.
I’m fortunate that my first two clients were polar opposites. It’s given me a better idea of what to expect when I encounter these types of clients out in the world beyond.
The Buddha’s Brew owner was the sweetest lady every. Everything we showed her, she was blown away by. She would say “wow” or “I love it” all the time. You would think we just presented her with the best campaign ever with all the praise she gave us. That was clearly not the case, since we didn’t even win the business. Instead we just got a t-shirt and a good amount of free Kombucha. Whatever, I grew to like Kombucha enough to make our waste of time worth it.
Writing for a non profit like the Kelly Davidson Foundation was a bitch, and the pitch was no easier. First of all, we planned our entire presentation to be pitched to 2 people. Two was who we originally met with, and who we assumed would be in the room that day. Instead, 7 people bombarded us. We stumbled frequently over the boring material and were just thrilled when we finished. However, it wasn’t over at this point. It was time for the grilling questions. KDF shot down a great majority of what we presented, telling us why it wouldn’t work. Luckily the members of my team who answered the questions were prepared with some good returning comments. Either way, we couldn’t wait to get the hell out of there.
I’m fortunate that my first two clients were polar opposites. It’s given me a better idea of what to expect when I encounter these types of clients out in the world beyond.
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