There are always going to be advertisements I’m going to hate, but there’s nothing I hate more then a poorly done product placement in a TV show or movie. A show I believe is the best at being the worst at this, is Hawaii 5-0 on CBS. This is one of my favorite shows that is currently on television, but I simply cannot stand their product placement. It is actually atrocious. Besides the fact that apparently everyone in the world drives a Chevy, I first noticed how bad it was when they did a Bing product placement. Here they are trying to catch this mass murderer or criminal, when they find the need to research something. “Why don’t you Bing it?” suggests one woman. “What’s Bing?” asked the guy. “YOU DON’T KNOW WHAT BING IS?!” she fired back like he just asked what year it was. She then proceeded to show it to him, with the camera zoomed in on the Bing logo for 10 seconds. IT’S A DAMN SEARCH ENGINE! It’s not that big of a deal. Yet no matter how entertaining their storyline can be, they refuse to notice just how bad their product placement advertising can be. You can’t just zoom in on the product or mention the brand name three times. To have successful product placement, it has to be subtle, subliminal even. I refuse to use Bing just because of that one episode. And if I didn’t already love Subway so much, I would have stopped eating it after a similar poor display of advertising in another episode. “Can’t function if I don’t have my damn, stupid subway sandwich everyday” says unimportant character with his terrible promotion. Yeah, is that so? You suck.
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April 2013
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