Kevin Eisenbaum
copywriting
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Traditional vs. Digital

4/28/2013

3 Comments

 
Lately, I’ve been deep into the interview process. The two places I’ve interviewed so far are very digital agencies. This is difficult, because in my portfolio program, the majority of the work we do is traditional. Additionally it is difficult, because I love traditional in this ever-growing digital world.

Look, digital is great, and I can’t wait to expand my writing into digital space. Doing so will add real value to my book and of course valuable experience. But damn it, I WANT TO KEEP CREATING TRADITIONAL PRINT ADS! It is a rush, and I don’t care how unbelievable that statement is. I feel like I’m straight out of the 1960’s when I’m concepting for a print ad: hard-hitting headlines, and a killer tagline.

At this point in my career, working for a digital agency is necessary and what I want to do. I just hope traditional doesn’t think I have abandoned her. I will always love her, and when the time is right, I will return to her. I just hope she will be waiting for me when I need her back in my life. I do understand though, I can’t just expect her to wait. I need to earn her love again.

Until then, here is a haiku for traditional advertising:

Oh sexy print ad,

With your headlines and tagline,

Never change. You’re perfect.

3 Comments
SEO services Manchester link
10/1/2013 09:37:22 am

Will people hire you in the Art and design field if you are not really good using traditional art mediums, but can produce a very high quality and awesome illustration?

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SEO services Manchester link
10/1/2013 09:39:51 am

I plan on going into graphics and need to get some supplies for digital drawing. I know Photoshop and Illustrator will be needed, but what else to I need to get?

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seospell uk link
1/31/2014 12:41:45 am

A good and professional seo expert performs keyword analysis ,then they analyse the visitors searching for the particular keyword and then they start the SEO in that particular way so that the client website is listed in top in google ranking in short time .So please visit :http://www.seospell.co.uk/

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