Traditional vs. Digital

Lately, I’ve been deep into the interview process. The two places I’ve interviewed so far are very digital agencies. This is difficult, because in my portfolio program, the majority of the work we do is traditional. Additionally it is difficult, because I love traditional in this ever-growing digital world.

Look, digital is great, and I can’t wait to expand my writing into digital space. Doing so will add real value to my book and of course valuable experience. But damn it, I WANT TO KEEP CREATING TRADITIONAL PRINT ADS! It is a rush, and I don’t care how unbelievable that statement is. I feel like I’m straight out of the 1960’s when I’m concepting for a print ad: hard-hitting headlines, and a killer tagline.

At this point in my career, working for a digital agency is necessary and what I want to do. I just hope traditional doesn’t think I have abandoned her. I will always love her, and when the time is right, I will return to her. I just hope she will be waiting for me when I need her back in my life. I do understand though, I can’t just expect her to wait. I need to earn her love again.

Until then, here is a haiku for traditional advertising:

Oh sexy print ad,

With your headlines and tagline,

Never change. You’re perfect.