Look, digital is great, and I can’t wait to expand my writing into digital space. Doing so will add real value to my book and of course valuable experience. But damn it, I WANT TO KEEP CREATING TRADITIONAL PRINT ADS! It is a rush, and I don’t care how unbelievable that statement is. I feel like I’m straight out of the 1960’s when I’m concepting for a print ad: hard-hitting headlines, and a killer tagline.
At this point in my career, working for a digital agency is necessary and what I want to do. I just hope traditional doesn’t think I have abandoned her. I will always love her, and when the time is right, I will return to her. I just hope she will be waiting for me when I need her back in my life. I do understand though, I can’t just expect her to wait. I need to earn her love again.
Until then, here is a haiku for traditional advertising:
Oh sexy print ad,
With your headlines and tagline,
Never change. You’re perfect.